Entry name：Profit opportunities of multiple sponsor keyword auction market
Format	Brokered IP Deals
Industry	Information Technology Services
IP Holder	City University of Hong Kong
IP Originator	--
Entry name	Profit opportunities of multiple sponsor keyword auction market
Registration ID	美國專利申請號：12/425368
Region	175
Application Date	2022-06-06 00:00:00
Grant Date	2022-12-31 00:00:00
Project Location	ChinaHong Kong

City University of Hong Kong, or CityU for short, was founded in 1984, formerly known as the City Polytechnic of Hong Kong, and was upgraded to City University of Hong Kong in 1994. Each year, CityU offers about 130 high-quality undergraduate and research degree courses of different levels and majors to about 20000 students. The university now has schools of business, humanities and Social Sciences, science and engineering, creative media, energy and environment, and law. Apart from the school of energy and environment, the above-mentioned colleges are now open to the mainland. More than 48% of the nearly 600 outstanding professors from 30 countries, including fields and Wolff prize winners, 10 world-class academicians, 12 Yangtze scholars, 17 members of the international society of electrical and Electronic Engineering (IEEE), 6 Fulbright Fulbright senior scholars, and 5 Croucher Most of them hold doctorates from well-known overseas universities, and have long held full-time teaching and research positions in overseas universities. For six consecutive years (2004-2009), CityU has been selected as one of the 200 best universities in the world in the times higher education supplement. From 2007 to 2009, CityU was also selected as one of the 150 best universities in the world. In 2009, CityU jumped to 124. CityU ranked 18 in the list of Asian universities. CityU ranked in the international higher education information institution quacquarelli symbols In 2010, the world university ranked 129, the Asian University ranked 15, the social sciences of CityU ranked 105, and the humanities, engineering and information technology ranked 107.

Technology	The patent application describes the use of forward-looking Nash balance in sponsor keyword auctions. Compared with the pure Nash equilibrium, the method proposed in this application takes into account the influence of one party's bidding on other party's bidding decisions, thus improving the social efficiency of keyword auction. Forward looking Nash equilibrium reflects the existing strategies of other agents.
Advantages	Forward looking Nash equilibrium has a better description of the auction situation than pure Nash equilibrium
Possible applications	Online advertising
Category	Data processing