After Hua Xizi apologized, Florais launched a lottery event and said, "We have received your recent support and suggestions. In order to better serve everyone, we will draw 100 people to give beauty gift boxes, and another 10000 people to experience our eyebrow pencil. We sincerely solicit feedback from everyone on how to use it.

On the evening of September 20th, the founder of Huaxizi, "Hua Mantian," also posted an article on his social media, stating that the Huaxizi eyebrow pencil in the live broadcast room that night was only for free and not for sale. In the article, Hua Mantian emphasized the product development capabilities of Hua Xizi's products and expressed the hope of collecting more suggestions by sending 10000 eyebrow pens.

More than half of the patents are for product packaging

As a domestic beauty brand, Huaxizi has established its own Eastern beauty system based on Eastern aesthetics, and its exquisite and unique packaging design has repeatedly sparked discussions on social media platforms.

However, the dazzling packaging of Huaxizi, coupled with its weak product strength, is considered flashy and unrealistic, leaving the most impression on consumers: beautiful packaging and poor quality control.

According to public information, Huaxizi has applied for 177 patents, but more than half of them are for product packaging design, also known as exterior design patents.

Regarding this, some netizens said: "I feel like I just bought a box", "His family really likes to produce fancy gift boxes", "Hua Xizi Mei is really beautiful. I once bought a popular color lipstick, which has a beautiful color, but it is really uneven and cannot be used".

Increasing research is key

Everyone should know that there are three types of patents in China: utility model patents, design patents, and invention patents.

If a company wants to develop for a long time, more energy should be focused on product research and development, rather than focusing heavily on packaging. And cosmetics product patents are mainly based on invention patents. So how should chemical products like cosmetics be fully disclosed when applying for patents?

Generally speaking, although cosmetic companies want to protect the formula and preparation method of newly developed skincare products, patent applications for chemical products such as cosmetics need to clearly record the experimental results of the efficacy of the chemical product in the patent application documents. Because in most cases, the implementation of chemical patents is often difficult to predict and must be confirmed through experimental results!

Regarding the full disclosure of the use effects of chemical products, the patent examination guidelines stipulate that if a person skilled in the art cannot predict that the invention can achieve the desired use effects based on existing technology, the specification should also include qualitative or quantitative experimental data that is sufficient for those skilled in the art to prove that the technical solution of the invention can achieve the expected effects.

So, if an applicant wants to apply for a patent for a newly developed skincare product, they must provide experimental results that achieve the corresponding efficacy of the skincare product to make the application fully public and avoid rejection.

Patents are an indicator of a company's innovation investment and a benchmark for judging its scientific research achievements. Local enterprises should not only value the quality and quantity of patents, but also pay attention to protecting their intellectual property rights. Only in this way can we have the core chips in the fierce competition.

Note: The images and text are sourced from the internet. If you have any valuable suggestions, please feel free to contact us for updates and revisions!