Recently, a consumer posted on social media platforms claiming that due to the new rules for picking up food at Chayan Yuese store, she and her friends ordered one person and one person picked up the food, but were asked by the store staff to queue up again, which has sparked controversy.

On August 5th, # Cha Yan Yue Se does not support ordering and picking up orders for two people queuing at the same time # topic topped the hot search.

Tea color: After ordering, you need to scan the small ticket before starting production. In principle, it is not recommended for two people to queue separately

In response to this matter, on the evening of August 5th, a reporter from Nandu Bay Finance Society called the Chayan Yuese store, and the staff responded that consumers need to order offline and then scan the QR code offline to pick up their meals.

On the same day, the person in charge of Chayan Yuese responded to a reporter from Nandu Bay Finance Society that in order to ensure fresher products, Chayan's ordering method is for customers to order, scan the QR code on the small ticket in the cup picking area, and queue up in the order of this round of scanning. Ideally, after everyone orders, scan the code one by one, and wait a few minutes in place to obtain the drink.

The person in charge stated that if the customer believes that there are too many people queuing to scan the QR code to pick up the cup after ordering, they can choose to leave temporarily and come back to scan the code to pick up the cup when there are fewer people waiting. Additionally, the small ticket provided by the store has a dedicated QR code for customers to scan the code and check the cup speed in real time.

In response to a customer's complaint that "it is not supported for two people to queue up at the same time for ordering and picking up orders", the person in charge told Nandu Bay Finance News Agency reporters that the store has encountered similar situations before, and customers who have purchased and queued up alone will think they have been "cut in the queue" and complain to the enterprise, So in principle, we do not recommend queuing separately for two people, but when it comes to the store, there may also be varying degrees of deviation due to the store's execution and communication.

It's not the first time to get roast about queuing for food

In addition to being roast about this "free standing" meal taking, in February this year, Chayan Yuese was listed on the overheated search list because of the "free standing" queuing method, which caused widespread doubts. At that time, Cha Yan Yuese gave up the previous call mode and required customers to queue up to pick up food after placing an order. Once they left, they had to queue up again. The consumption experience of this mode was very bad, which triggered roast from netizens.

Chayan Yuese once publicly apologized for this mode. Their response at the time was to try testing a new ordering and cup picking plan in a small number of stores after the Spring Festival. The 3-day internal testing period has ended, and the internal testing stores have now returned to their previous ordering and cup picking method.

But in May of this year, there were media reports that Cha Yan Yue Se still had this "penalty station" ordering mode.

For the setting of queuing rules, enterprises have autonomy within the scope of compliance, but it is necessary to consider the acceptance level of consumers.

The Tea Yan Yue Se Registered Trademark Exclusive Rights Case was selected as a typical case of intellectual property administrative protection

Earlier, the China National Intellectual Property Administration released typical cases of intellectual property administrative protection in 2021. The Market Supervision and Administration Bureau of Yuhua District, Changsha City, Hunan Province was selected for the investigation and prosecution of the infringement of the exclusive right to use the registered trademark "Chayan Yuese".

After investigation, the party involved obtained a certificate from Xuchang Chayan Yuese Food Co., Ltd