Is Honey Snow Ice City overturning again?
On July 24, 2023, a woman in Jiaozuo, Henan purchased a drink at the Honey Snow Ice City and found bugs inside. She asked the salesperson to replace it, but after two consecutive cups, there were still bugs. She took videos and photos and exposed them online.
Subsequently, the store manager of the affected store responded that they had communicated with the customer and would apologize and compensate. The staff of the Shanyang District Municipal Supervision Bureau responded that they have received complaints and will send staff to verify and handle them. This is a food safety incident and also a consumer rights protection.
Foreign objects have appeared multiple times in the Honey Snow Ice City beverage
This is not the first time that foreign objects have appeared in the drink of Honey Snow Ice City.
On May 3rd of this year, a consumer from Shantou, Guangdong revealed through social media that they had purchased a drink from Mi Xue Ice City. After inserting a straw and starting to drink, they saw a cockroach floating in the transparent cup shell. The consumer emphasized that the mouth of the drink cup is sealed, and it is not through the mouth that cockroaches are placed.
On November 26, 2022, a consumer claimed that the lemonade they purchased from a store in Xiantao, Hubei, contained small insects. After inspection by the local market supervision and management bureau, it was learned that this drink may have attracted insects to fly into the drink due to the smell of lemon slices during the packaging process. The shop owner involved has apologized and refunded the consumer. Afterwards, the bureau has conducted on-site inspections and criticized and educated the involved stores.
In addition, on August 19, 2022, a consumer from Xi'an, Shaanxi Province, drank a live fly from a drink purchased at Honey Snow Ice City. The headquarters of Honey Snow Ice City responded by stating that after internal investigation and verification, there were no flies present during the production process. "It is preliminarily determined that flies may have crawled into the gap between the straw and the mouth; On August 29, 2022, a consumer from Qiqihar City, Heilongjiang Province found insect like foreign objects in two cups of chilled lemon water purchased from a store in Miyue Ice City. The store involved was fined 10000 yuan by the local market supervision and management bureau; On July 11, 2022, a consumer from Xiangxi Tujia and Miao Autonomous Prefecture in Hunan Province drank insects from a signature lemonade purchased in Honey Snow Ice City. The store involved was fined 12000 yuan by the local market supervision and management bureau.
Honey Snow Ice City has frequently overturned its reputation for "food hygiene and safety", but its trademark layout is commendable.
2173 trademarks applied for registration in Honey Snow Ice City
Honey Snow Ice City Company has shown a strong awareness of trademark protection. According to inquiries, it was found that Honey Snow Ice City Co., Ltd. has applied for a total of 2173 trademarks.
Core trademarks such as "Honey Snow Ice City", "Snow King and Image", and "Honey Snow" have all been registered in all categories.
There are also "Honey Snow X" series that you can think of: Honey Snow Lucky Bag, Honey Snow Time, Honey Snow Ba Ba Ba Bowl, and so on. The "Lucky X" series: Lucky Cup, Lucky Tea, Lucky Bubble, Lucky Bottle, etc. Four Character Phrase Series: Drinking Youth, Grapefruit Meets Jasmine, Snow King Shakes, Lemon Leaves, Peach, Berry, etc. Not only these, but also the development of express delivery services in Miyue Ice City, such as Miyue Xianyida and Xuewang Cold Chain, fresh to store and ice delivery.
It has to be said that Honey Snow Ice City has a strong awareness of trademark protection and brand marketing.
However, there is still a long way to go in protecting the trademark of Honey Snow Ice City, and enterprises should also pay attention to the layout of the trademark. Of course, food safety issues cannot be ignored.
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