Is' Little Green Book 'really coming?
As early as February this year, WeChat sent a picture message function updated by WeChat on the official account, which was also the first time we met. At that time, the industry speculated whether WeChat would also join the team of replicating Xiaohongshu. But it did not receive a lot of attention at that time.
From the information released so far, the image and text section of WeChat is located within the "Take a Look" module, and its presentation is similar to that of Xiaohongshu, both of which vertically form the information flow of image content.
Therefore, some netizens have given a very appropriate name to the image and text section of WeChat: "Little Green Book".
According to the screenshot, the updated 'Little Green Book' looks like this:
Note: The left image is WeChat, and the right image is Xiaohongshu
The previous "image message" could only publish a single image and text, and the word limit was 140 words. This is also one of the biggest changes in the content release form of WeChat official account in recent years.
The "Little Green Book" trademark has been registered by Little Red Book
According to the inquiry, Xiaohongshu Technology Co., Ltd. applied for the registration of multiple "Xiaolvshu" trademarks in July 2015.
International classification involves transportation and storage, financial property management, advertising sales, etc. Currently, the trademark status is registered.

Byte version of "Little Red Book" data is getting worse and worse
In fact, before WeChat, Tiktok had also "stolen" small red books.
In April of this year, the Byte version of "Little Red Book" rose to the top 10 on the US chart. It is reported that Lemon8 uses lemon yellow as the theme color, focusing on community content shared by users such as beauty, fashion, food, tourism, etc.
The name Lemon8 comes from "Lemonade", meaning to share fresh things like a refreshing lemonade, while "8" comes from "infinity". Lemon8 positions itself as a "lifestyle community," boasting as a grass growing community that "discovers beautiful, authentic, and diverse content.
According to market research firm APPtopia, within less than two months of landing in the United States, Lemon8 has received over 250000 downloads locally.
However, the popularity of this app has not continued, but has been on the decline. Since April, the daily active users of Lemon8 have almost halved, from 11930 to 6360; By the end of May, the daily download volume had dropped to 6.7% of the peak in March.
So, can WeChat's "Little Green Book" be successful this time? Let's wait and see!
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