Xicha is known as the founder of the "internet celebrity" in the milk tea industry, and the "queuing ceremony" in front of the store is enough to confirm its position in the milk tea industry.

Xichahua 700000 yuan to buy trademark

Obtained 400 million financing

We all know about Xicha, but what many people don't know is that its predecessor was the once popular imperial tea.

Huangcha quickly occupied the market earlier, but unfortunately, due to the delayed registration of sensitive vocabulary involved in the Huangcha trademark, facing the brutal growth of counterfeit stores, Huangcha was helpless and had to change its name. So, Huangcha paid 700000 yuan to purchase the Xicha trademark, and everything started over again.

Fortunately, after purchasing the trademark, Xicha completed a financing of 400 million yuan and gradually developed into a leading brand in the tea industry.

From the initial flooding of Huangcha to the success of Xicha today. Thanks to Xicha's timely stop loss in brand strategy, the brand has been reshaped. Of course, high-quality products and services are the key to its success, after all, people love it not because of the name of Huangcha, but because they trust the product, and brand protection provides a good market environment for its development.

Trademarks play a crucial role in the development of enterprises. With the rapid development of the times, the awareness of brand protection is also constantly increasing, and the importance of trademark protection is becoming increasingly prominent in response to the endless emergence of counterfeit products in the market.

While emphasizing trademarks, Xicha is also focusing on independent research and development.

Xicha launches a full stack of self-developed tea drinking intelligent devices

Over 70 patents have been applied for

Recently, consumers have noticed the emergence of multiple smart devices in Xicha stores. In response, Xicha stated that through self research on the entire stack, it has gradually launched three major categories of complete tea beverage intelligent devices in stores starting from early 2022, covering the entire process application scenarios of store raw material preparation, raw material management, and tea blending. Among them, "intelligent scale, intelligent tea dispenser, automatic peeling machine and automatic corer" are also known as the "the Four Great Inventions" of intelligent equipment in the tea industry.

It is understood that Xicha will set up a professional intelligent equipment research and development team in 2021. The team members are mainly mechanical engineers, Electrical engineer, etc., with the highest degree of doctor, and has built a professional laboratory. On this basis, Xicha has independently researched and innovated in the functional planning, hardware design, and software development of tea drinking intelligent devices, making it the first time in the industry to conduct full stack self research on intelligent devices.

At the beginning of 2022, the first batch of intelligent devices began to be applied in Xicha stores one after another. After 2 years of research and development investment, Xicha's intelligent device has been put into use in all stores, and more than 70 patents have been applied for related innovative technologies. As a result, Xicha has achieved the full process intelligence of tea beverage stores for the first time in the industry, directly driving the industry into the era of intelligence.

Slow innovation and development of intelligent devices in the new tea beverage industry

The innovation and development of intelligent devices in the new tea beverage industry has been slow all along. The White Paper on China's New Tea Drink Supply Chain released by Sullivan shows that the current equipment in the new tea drink industry has problems of single functionality and high manual operation requirements. In addition, although some tea beverage brands have launched their own smart