According to China News Network, coconut trees have always been somewhat out of place in the live streaming freight yard, which is regarded as the "end of the universe" due to their unique painting style of "pure wiping without goods". In a vote of 360000 people on Weibo, over 300000 people believed that live streaming of coconut trees was not considered a "sideline".

After repeatedly making headlines due to the style of live streaming, Coconut Tree has responded to the controversy over live streaming for the first time. On June 2nd, the operator of the coconut tree live broadcast room and the relevant person in charge of Hainan Remember Happy Culture Media Co., Ltd. stated that in fact, the hot dance live broadcast style of the live broadcast room is to express "men have a masculine flavor, women have a feminine flavor, coconut juice has a coconut juice flavor, and focuses on the original flavor", and emphasized that this is completely different from other products on the market.

He stated that the Coconut Group has its own aesthetic standards for the selection of male and female models, which are closer to the 1990s. If a boy wants to be over 1.8 meters tall, muscular, and sunny, while a girl wants to be curvaceous, white, and tender

Coconut Tree expresses its respect for different opinions and hopes not to lose itself amidst the opinions of netizens.

It is reported that recently, Coconut Group Co., Ltd. applied to register the trademark of coconut juice outer package picture, which has a picture of Xu Dongdong and the words "I drink from childhood to big". The international classification of the trademark is clothing, shoes and hats, and the current status is under application.

In addition, it is understood that Coconut Group Co., Ltd. applied for the registration of the "Little" and "Drink to Big" trademarks in February 2021, both of which are classified as beer beverages internationally. However, both trademarks have been rejected and are currently in an invalid state. In addition, the company has also applied to register trademarks such as "Guoshui", "Guojue", "Guoyin", "Guoyin Coconut Tree", and "Coconut State Banquet", which have also been rejected.

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