Recently, actor Liu Tao's "Liu Yidao" account has been suspended, and his company has also been liquidated.

Liu Tao's shareholding in the live streaming company has been cancelled, and the live streaming account has been suspended

It is reported that the operating status of Khorgos Zebra Film Co., Ltd., which is held by actor Liu Tao, has changed from "existing" to "cancelled".

According to the data, the actual controller of Khorgos Zebra Film is Liu Tao, whose shareholding ratio is 80%. The company has been established since November 2020 with a capital of 10 million yuan. The business scope includes the production and operation of radio and television programs; Network cultural management; Sales of electronic products; Personal internet live streaming services, etc.

In addition, after flipping through Liu Tao's live streaming platform account "Liu Tao Liu Yidao", we were unable to find any content and were in a paused state.

Some people speculate that this "shutdown" may be due to the expiration of the platform contract. Some fans also expressed that they haven't seen Liu Tao bring goods for a long time.

Liu Tao's first live streaming with sales of 148 million yuan

On May 14, 2020, Liu Tao made his debut live on Taobao. The cumulative number of viewers exceeds 21 million, with a total GMV148 million. Based on a 20% commission, Liu Tao only made a net profit of 30 million on his live debut.

On the day after Liu Tao's live broadcast debut, his official Weibo account announced that he had officially joined Juhuasuan as the official selection officer, earning him the nickname "Liu Yidao".

According to insiders, Taobao intends to promote Liu Tao as the super head of Taobao's live streaming, in order to create a circle effect. Therefore, Taobao Live and Liu Tao signed a charter agreement for the annual live streaming, which stipulated the number of sessions and support policies for Liu Tao's live streaming on Taobao. Taobao paid Liu Tao a personal appearance fee of up to tens of millions of yuan. Therefore, the investment and operation of Liu Tao's live streaming room are all escorted by Taobao staff.

It is reported that Liu Tao's live streaming products can be broadcasted from 7pm to 1:30am for 5 to 6 consecutive hours without any stuttering. She knows the selling points and prices better than the assistant. With excellent business capabilities, Liu Tao has gained 949000 followers on a certain live streaming platform.

Not long ago, Liu Tao went to France to attend Fashion Week. Although he also had a live broadcast, he only interacted and chatted with fans and did not make any purchases.

And this time, Liu Tao's suspension of her live streaming account and cancellation of her live streaming company may mean that she has exited the live streaming sales industry and returned to her old profession - acting. However, canceling a company often involves many issues, and trademark issues are one of them.

How to handle trademarks under the company's name after cancellation?

We know that successfully registered trademarks belong to intangible assets of enterprises and are valuable. In the process of company operation, many companies may register their own trademarks, but it is inevitable that the company will be cancelled due to issues such as poor management.

So, what should be done with the trademark under the company's name after its cancellation?

Generally speaking, there are the following ways to handle trademarks:

1. Belonging to a certain shareholder: For company assets that have been forgotten to be disposed of, after the company is deregistered, they should be jointly owned by their shareholders; Its shareholders continue to be responsible for the outstanding debts of the company within the scope of inheriting the company's assets.

2. Transfer to personal name: The trademark can be transferred to the personal name through trademark transfer for subsequent use or other means.

3. Transfer to other companies: If the enterprise has other companies, it can be transferred to the name of another company.

4. Trademark transfer: For example, the successor of rights and obligations after the merger, division, or restructuring of the enterprise, the shareholder or investor who inherits its rights and obligations after the cancellation of the enterprise, and the court ruling to enforce the transfer to a new right holder.

5. Trademark sale: The act of the trademark registrant transferring the exclusive right to use the trademark to another party in accordance with legal procedures during the validity period of the registered trademark, which can turn intangible assets into tangible assets and create economic benefits.

However, it should be noted that these processing methods must be carried out within one year of the company's cancellation. If the company cancels the trademark for more than one year without processing it, the trademark will be automatically cancelled

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