The year 2022 will come to an end in a blink of an eye, and the Spring Festival will be approaching day by day!

CCTV has officially released the image of the mascot for the New Year, and a cute pet, Rabbit Yuanyuan, has been born!

CCTV officially released the logo and mascot image of the Spring Festival Gala

Purple gas is born in Maomen, and the rabbit announces the new year.

On December 22, the 2023 Spring Festival Gala of China Central Radio and Television (CCTV) officially released the official logo and the mascot image of "The Rabbit Is Round" with the theme of "A New Era of Prosperity in China, A Better Life with Changes".

After collecting the favorite tendencies of numerous audiences and through systematic and detailed big data research portraits, the cute and soft "rabbit round" appeared in the public view.

Lively and cute, bright big eyes, and the oriental expression of "everything is alive"... This is the first IP of the original mascot of the Spring Festival Gala in the 40 year history of the Spring Festival Gala to complete the original formula through Internet big data analysis.

The main visual logo of the 2023 Spring Festival Gala is also in front of the eyes with the "Rabbit Round".

It comes from the posture of "rabbit is round" and leaps upward. At the same time, it is also an illusionary variant of the cursive calligraphy "mao" character. The overall design is full of the momentum of vigorous new journey and the strength of richness and elegance. It shows the unique beauty of Chinese characters as well as characters and paintings. It interprets the meaning and hope of "the year of the kuimao rabbit" with endless pride.

A different design is rich in antiquity and modern in implication

"Rabbit Round"=Chinese science stories+Chinese traditional culture.

The mascot "Rabbit Yuanyuan" not only embodies the preferences and expectations of the whole network audience from big data research, but also contains the implication and beauty of the birth of the rabbit in traditional culture, and creatively presents the scientific research achievements of Chinese scientists.

The "Anhui model pika" is the world's earliest rabbit like animal discovered so far, and its living age is the Early Paleocene, 62 million years ago.

It was discovered and named by Mr. Li Chuankui of the Institute of Vertebrate Paleontology and Paleoanthropology of the Chinese Academy of Sciences. The fossils are now collected in the Chinese Museum of Paleontology.

Li Chuankui and other paleontologists of the older generation led the scientific research team to run on the mountains and gobi of the motherland for decades, filling the gaps step by step, so that China has nearly complete fossil evidence of rabbit evolution.

The four symbolic incisors of "Rabbit Round" are taken from the typical characteristics of the fossil ecological restoration image of "Anhui Model Pika".

Experts said that the mascot of the Spring Festival Gala, "Rabbit Round", is not only the Chinese zodiac rabbit in the traditional cultural sense, but also the "ancestor" of the Chinese white rabbit, which embodies the spirit of Chinese scientists.

The cursive script is also a kind of calligraphy, and the auspicious rabbit is transformed into a calligraphy "Mao" character.

The rabbit is not only full of the audience's preferences and expectations, but also the innovative creativity of artists.

The design of the mascot "Rabbit Round" took 4 months to complete. Based on the basic characteristics of the Chinese White Rabbit, the overall image is integrated with the aesthetic style of traditional Chinese fine brushwork, and is completed using 3D three-dimensional modeling technology.

The upright ears, the slightly raised head and the erect chest all show the spirit of striving upward.

A piece of auspicious red, auspicious rabbit cursive.

As the logo designer of the Chinese Lunar Exploration Project and the Chinese Planetary Exploration Project, Gu Yongjiang, the main designer of the logo of the 2023 Spring Festival Gala, combined with the mascot "Rabbit Round", fixed the moment of leaping upward, and transformed a new "Mao" character from the cursive image of Chinese calligraphy art, which created a dynamic posture in the quiet -- the character of Mao is like a door opening, the rabbit shape leaps upward, and the rabbit leaps to spring door, In the new year, the new atmosphere of vigorous and vigorous development is vividly on the paper.

In terms of color selection of main visual symbols such as mascot and logo of the Spring Festival Gala, the color system and color matching standard of the 2023 Spring Festival Gala will be constructed by Fei Jun, professor of the School of Design of the Central Academy of Fine Arts, and the visual design team of the Spring Festival Gala.

The Chinese people have always loved "imitating nature". The ancient people believed that the colors green, red, yellow, white and black, which can only be made from natural materials, were pure colors. The so-called "color is only five, and the change of five colors is invincible".

The color concept of the 2023 Spring Festival Gala, based on the Chinese traditional color system, takes positive colors as the longitude and intermediate colors as the latitude, pursues the soft, elegant and rich color keynote in traditional culture, and weaves the beauty of inheritance and innovation of the color system of the Spring Festival Gala.

With the official release of the mascot image and the logo of the Spring Festival Gala, the curtain of the Spring Festival Gala is gradually approaching.

With historical information and modern flavor, the "rabbit circle" will greet you on the stage of the 2023 Guimao Rabbit Year Spring Festival Gala on the New Year's Eve of China Central Radio and Television!

Rabbit Yuanyuan trademark has been registered

After the official logo and mascot image "Rabbit Yuan Yuan" was officially released by the China Central Radio and Television (CCTV) "2023 Spring Festival Gala", the query of online information shows that at present, three "Rabbit Yuan Yuan" trademarks have been successfully registered by a natural person, Zhou, in Baoding, Hebei Province. The international classification includes beer and beverage, convenience food, and advertising sales. The exclusive rights of the three trademarks are from March 21, 2020 to March 20, 2030.

The newly released mascot name "Rabbit Yuan Yuan", whose name and trademark have been registered, is it the foresight of a natural person or a mistake? In short, in the coming days, it will be a hot topic.

Since its inception in 1983, the Spring Festival Gala has been China's largest, most popular, highest ratings and most influential variety show. CCTV will certainly not miss the trademark layout of the Spring Festival Gala.

It is reported that CCTV has already applied for the registration of the "Spring Festival Gala" series of trademarks, including the "CCTV Spring Festival Gala", "CCTV Spring Festival Gala", "I want to go to the Spring Festival Gala", "I want to go to the Spring Festival Gala CCTV" graphic trademark, "CCTV Spring Festival Gala" and other 45 categories of full registration.

In addition to the Spring Festival Gala series trademarks, many program names launched by CCTV have also applied for trademark registration, such as "Yizhuan Millennium", "Voice of the South China Sea", "My Family and My Country", etc.

The layout of a series of trademarks of CCTV reflects the importance it attaches to intellectual property rights, which can effectively avoid the phenomenon of others rushing to register. At the same time, those enterprises that attach importance to the protection of intellectual property rights can take up the weapon of law to effectively protect themselves when encountering infringement.

Note: The images and texts are from the network. If you have valuable suggestions, please feel free to contact us for amendment and update!