Putian, Fujian Province is known as the "shoe capital of China", and the shoe industry is a shining business card of Putian. At present, the output value of Putian shoe industry has exceeded 100 billion yuan.

Recently, Putian shoe industry with an output value of 100 billion ushered in good news.

According to the wechat public account of Putian radio station on the 30th, the collective trademark of "Putian shoes" has been approved and successfully registered by the State Intellectual Property Office. This is the first collective trademark of the shoe industry in Fujian Province, marking the transformation of Putian shoe industry from "made in Putian" to "created in Putian", and effectively promoting the transformation and upgrading of Putian shoe industry.

"Putian shoes" trademark is highly expected

After public solicitation to the whole society, Putian initially determined the logo and name of the collective trademark of "Putian shoes" in June last year, and applied for registration with the Trademark Office of the State Intellectual Property Office.

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△ source of trademark registration certificate: Putian radio station

The logo takes the shoelace as the creative composition and outlines the Pinyin initials "P" and "t" of Putian. The figure "P" rises from the ground and "t" extends upward, which not only reflects the characteristics of shoes, but also implies the determination and confidence of Putian shoe industry in transformation and upgrading.

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△ Putian shoe logo source: Putian radio station

The trademark is registered on February 28, 2022 and is valid until February 27, 2032; The approved goods / services include sports shoes, children's sports shoes, casual shoes, light rubber shoes, foot protective safety shoes, tourist shoes, children's tourist shoes, leather shoes, etc.

Relevant departments said that next, they will resolutely crack down on a small number of workshops that do not create their own brands and do not apply for the free use of the public brand "Putian shoes", so as to restore the glory of Putian as the "capital of shoe industry".

Shoe industry is an important pillar industry in Putian City. At present, there are more than 4000 shoe enterprises and 500000 employees in the city, with an output value of more than 100 billion yuan and an annual output of more than 1.3 billion pairs of shoes, accounting for nearly one tenth of the national output.

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Photo source: photo network-501291278

The scale and technological level of Putian shoes industry are among the best in the country. However, Putian shoes have mixed reputation in the market. Supporters say Putian shoes are of good quality and cheap. Many people also associate Putian shoes with "counterfeiting".

According to surging news reports, at the third digital China Construction Summit held in October 2020, Li Jianhui, then mayor of Putian City, publicly "mocked himself": "there's an embarrassing joke. If your nike shoes break down after two years, it's real Nike. If they break down after three years, it's Putian."

Putian shoe industry has been cracking down on counterfeits

Putian has been cracking down on counterfeits for many years. At the beginning of 2021, Putian Market Supervision Bureau announced ten typical cases of trademark infringement, including:

In December 2017, the law enforcement officers of the former Putian Administration for Industry and Commerce inspected the business premises of a community in Zhenhai street, Licheng District, Putian City, and seized 107 pairs of sports shoes with fake Nike registered trademark and 12 pairs of sports shoes with fake Adidas registered trademark on the spot, and extracted the invoice from the computer.

After investigation, Wu sold shoes at prices ranging from 260 yuan to 680 yuan through wechat and other means without the authorization of the trademark registrant. As of the time of investigation, Wu's sales amount was more than 1.6 million yuan and was suspected of breaking the law and crime. The former Putian Administration for Industry and Commerce transferred the case to the public security department according to law. In October 2019, Licheng District People's court sentenced Wu to fixed-term imprisonment of three years and three months and fined 810000 yuan.

In May 2019, in the basement of Shengli North Street, Licheng District, the law enforcement personnel of Putian comprehensive administrative law enforcement detachment of market supervision found that the party Huang carried out business activities and sold sports shoes in the place without obtaining a business license according to law. Huang admitted at the scene that 563 pairs of "Adidas" brand sneakers sold in his store were counterfeit goods.

After investigation, the "Adidas" brand sports shoes sold by Huang are suspected of infringing the exclusive right of others to use registered trademarks, and his behavior constitutes trademark infringement. Putian market supervision and Administration Bureau ordered him to stop the infringement, confiscate the infringing goods and impose a fine of 160000 yuan.

On the evening of July 30, 2020, at the intersection of strait bank in Licheng District, Putian municipal market supervision bureau and Licheng District government conducted an inspection and found that Huang, an employee of a logistics Co., Ltd. in Putian, drove a light truck to transport shoes and bags marked with "Nike and map", "Adidas and map", "Jordan graphics", "Gucci" and other registered trademarks.

After investigation, the parties knowingly provided transportation services for the goods they transported, and helped others to infringe the exclusive right to use a registered trademark. Putian Market Supervision Bureau ordered him to stop the infringement, confiscate the infringing goods and impose a fine of 30000 yuan.

Despite years of efforts, it is clear that it is not easy to tear off the label. Putian shoes has a long way to go.

Not long ago, Putian's "14th five year plan" for industrial development proposed to launch the brand of "Putian good shoes" and build it into a characteristic window for China's shoe industry to go global. The trademark "Putian shoes" has also been highly expected. The above plan proposes to strive to create the collective trademark of "Putian shoes", support leading enterprises in the footwear industry, arts and crafts and other industries to create their own brands, explore new business forms and models, and create a regional brand ecosystem.

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