Recently, with a fortune of 455 billion yuan, Zhong became the richest man in China on the Hurun rich list again. What is his wealth code? As we all know, he is the man behind the farmer spring.

Nongfu mountain spring, "nature's money printing machine"!

Relying on well-known advertising words such as "Nongfu mountain spring is a little sweet" and "we don't produce water, we are nature's porters", Nongfu mountain spring is widely known and its performance is naturally good.

On March 28, Nongfu mountain spring released the annual performance announcement of 2021. In 2021, the total income of nongnongshan spring reached 29.696 billion yuan, and the net profit was 7.162 billion yuan, an increase of 35.7% year-on-year. The revenue of packaged drinking water, which accounts for half of the country, reached 17 billion yuan. A small bottle of water has become a veritable "nature's money printer".

Although nongnongshanquan is a traditional enterprise, they have always paid no less attention to intellectual property than any scientific and innovative company.

Zhong also created beverage brands such as scream, farmer orchard, Oriental leaves, water-soluble C100, vitamin water and tea π.

Not to mention that the Yangshengtang's products, such as duo'er, adult vitamins, happy growth, qingzui buccal tablets and mother's brand beef sticks, are all made by Zhong. Among them, the widely circulated advertising words such as "shake before drinking", "so happy, happy growth again" and "tea π, form your own school" are all made by Zhong.

In addition to creating many brands, Zhong is a trademark expert.

According to the inquiry, nongnongshanquan Co., Ltd. has submitted 1130 trademark applications, which is quite a lot for beverage enterprises.

Among them, 182 trademarks related to "nongnongshan spring" have been registered, and the registered categories cover almost all categories of trademarks. Even the familiar advertising slogan "Porter of nongnongshan spring nature" has also applied for trademark registration.

Nongnongshanquan has a wide range of registered trademarks, on the one hand, for the layout of the whole industrial chain, on the other hand, to establish its own defensive trademarks. Because of this, it effectively ensures that the brand is not copied, effectively reduces trademark infringement disputes, and promotes the accumulation of wealth!

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