I believe many people have drunk milk tea. There are some famous milk tea brands, such as Xiaodian, Xi tea, tea Yan Yuese, antler lane, tea Baidao, etc., but have you ever heard of ancient tea milk tea?

In fact, Guming milk tea is also very popular in the market. It creates people's favorite taste. It is a brand that can be easily remembered by consumers and is popular in the whole beverage market.

Tax evasion exceeded 23.22 million, and Guming milk tea was fined more than 11.61 million

According to the data, Guming was founded in 2010, subordinate to Zhejiang Guming Technology Co., Ltd. and founder Wang yun'an. In the process of continuous innovation and excellence, the market share has been doubled and doubled. Now it has become a tea chain brand covering the whole country. On March 28, Guming milk tea was fined 11.61 million for tax evasion. What's going on?

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According to the national enterprise credit information publicity system, recently, Zhejiang Guming Technology Co., Ltd., an affiliated company of Guming milk tea, was fined more than 11.61 million yuan by Taizhou Taxation Bureau. The specific reason is that the company did not make tax declaration, did not pay or underpaid the tax payable, and did not list or understate the income in the account book. The tax bureau imposed a 50% fine of more than 11.61 million yuan on the company for underpaid value-added tax, enterprise income tax and urban maintenance and construction tax of more than 23.22 million yuan, and a 50% fine of 3180.15 yuan for underpaid stamp tax of 6360.30 yuan.

On March 28, after the disclosure of the punishment decision, it quickly rushed to the first place of microblog hot search.

A netizen commented: "is Gu Ming worthy of a cup of milk tea every day?"

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According to the official website of Guming, Guming tea has opened more than 6000 franchise stores across the country, covering 18 provinces and more than 140 cities in Zhejiang, Fujian, Jiangsu, Jiangxi, Anhui, Sichuan, Chongqing, Hubei, Henan and Guangdong.

"Gu Ming" trademark was maliciously registered, and "Shanzhai stores" were repeatedly banned

For a long time, the phenomenon of "Shanzhai" of tea brands has been very serious. Ancient tea is no exception.

In 2020, Guming technology company found that a consulting company in Wenling registered similar trademarks of several tea brands, including Guming, and reported to Wenling Market Supervision Bureau. With the efforts of all parts, the application for malicious trademark registration has been rejected, protecting the legitimate rights and interests of all brands.

After a long period of anti-counterfeiting and trademark rights protection actions, Guming tea has rectified and closed more than 500 infringing stores across the country.

In the process of combating counterfeiting and safeguarding rights, registered trademarks play a very important role. Xiaozhi found through the official website of the trademark office that there are 300 trademarks registered under the name of Zhejiang Guming Technology Co., Ltd., including "Guming", "Guming bieyuan", "Guming orchard", "Guming ruby", "Guming uncle's milk tea", "one cup a day is not greasy", "good me", "mingguming" and easily confused trademarks such as "Zhanming" and "Youming".

In recent years, the tea industry has sprung up, and various online black milk tea brands have emerged one after another. At the same time, trademark infringement and trademark registration are also rampant. For example, Xicha, lujiaoxiang and other brands have encountered Shanzhai, which has a great impact on the brand. In the later stage, it will cost a lot of human and material resources to protect their rights.

Therefore, in the early stage of the establishment of tea brand, we must not ignore the trademark registration. With the trademark paving, the brand can stand firm in the market.

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