MMARY REPORT

"First acquaintance with you"

Explosive heat

How strong is the film company's awareness of intellectual property protection?

01

Case details

The play is adapted from jiulu Feixiang's novel "the story of controlling the mackerel", which tells the story of the soul master Ji Yunhe and the mackerel people who are willing to break through the bondage, get married after thousands of difficulties and dangers, and protect the common people hand in hand. With a strong cast and the super popularity of the original work, the play has been popular since the official announcement.

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In the past two years, due to the popularity and traffic support, many film and television works have not been broadcast, and trademarks have been registered by others. For example, the film "dear" and the hit drama "the world" have all encountered trademark registration events. Unlike many film and television works that have been registered with trademarks, the intellectual property defense system has begun to layout before the "meet you at the beginning" was broadcast.

02

Case review

According to the application for trademark registration of different TV dramas produced by Shanghai film and Television Co., Ltd. (hereinafter referred to as "app") in 2021, a total of seven applications for trademark registration have been submitted by Shanghai film and Television Co., Ltd. In addition, kerton film and television affiliated company Shanghai kerton partner TV series production Co., Ltd. has also applied for 12 trademarks of "Yu Shaji", with the application date of January 2021. Today, except for 14 categories of jewelry clocks and watches and 41 categories of education and entertainment, the status of other trademarks is "registered"

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In addition to the careful protection of the intellectual property rights of the original works, kerton film and television has also implemented corresponding intellectual property protection measures for the title of the play "meet you at the beginning". In July 2021, kerton film and television registered a total of nine trademarks of "acquaintance with junchu", involving different international classifications. However, the registration of only three trademarks in this batch of trademarks is relatively smooth. The status of trademarks has changed to "preliminary examination announcement", and the status of other trademarks is "rejected for review".

03

Case enlightenment

In addition to the layout of the trademark of "meet with junchu" by kerton film and television, Youku, another producer of the play, has also applied for two trademarks of "meet with junchu". The international classification involves 9 categories of scientific instruments and 41 categories of education and entertainment. Since the registration time was earlier in April 2021, both trademarks were successfully registered in November 2021.

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A strong awareness of intellectual property protection is the golden bell jar derived from the IP development of each film and television work. Only with the complete layout of intellectual property rights can film and television works maximize their own value.

Today, when the state pays more and more attention to the protection of intellectual property rights, while paying attention to the output quality, the producers of many film and television works should focus on the layout of intellectual property rights like the TV series "meet you at the beginning", and apply for a registered trademark for their works as soon as possible, so as to better protect their legitimate rights and interests.

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