Recently, the counterattack of genuine 3ce sanxiyu PK cottage "3ce" was finally settled.

Finally, the brand 3ce sanxiyu of L'Oreal Group won the final judgment of trademark infringement litigation. In fact, as early as last year, the beauty industry had heard that the trademark of 3ce Sanxi jade, a brand of L'Oreal Group, was copied by the domestic fake "3ce", which led to confusion among consumers about the source of goods.

The Korean 3ce make-up logo was originally in English "3 concept eyes", but in 2012, the trademark of "3 concept eyes" was applied for in the Chinese market by Shanghai Fenlan Cosmetics Co., Ltd. (formerly Wuhan Landa Cosmetics Co., Ltd.), which is also known as "China 3ce", also known as "third eye", mainly for the sale of make-up.

After careful identification, it can be found that the trademark of "3ce" registered first in China highly restores the trademark of 3ce Sanxi jade, which can be called blatant "plagiarism". There is no obvious difference between the two in text composition, call and overall appearance. If consumers are not familiar with the trademark of 3ce Sanxi jade, it is generally difficult to identify it clearly.

From the acquisition of South Korea's 3ce stylenanda by L'Oreal in 2018 to the beginning of 2019, the brand officially entered the Chinese market and focused on e-commerce channels, the industry triggered a discussion about the confrontation between the two "3ces".

3ce Sanxi jade trademark uses the classic triangle black-and-white line design, and its make-up products are popular in Asia. Some manufacturers imitate or copy the trademark. Therefore, consumers need to further improve their discrimination ability when purchasing products.

At present, the trademark and product sales right of 3ce Sanxi jade in mainland China belong to Laiya company, that is, the parent company of L'Oreal (China) Co., Ltd.

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