Recently, the box office of the film "shuimen bridge of Changjin Lake", starring Wu Jing and Yi Gaiqian Xi, exceeded 4 billion, becoming the eighth film with a box office of 4 billion in Chinese film history.

Taking the battle of Changjin Lake in the war to resist US aggression and aid Korea as the background, shuimen bridge of Changjin Lake tells the heroic deeds of the volunteers who braved the severe cold of minus 40 degrees, withstood the heavy fire weapons and equipment of the enemy and the indiscriminate bombing of aircraft in the blizzard and biting cold wind, relied on the extremely scarce materials and tenacious perseverance to "triple bomb shuimen bridge".

It is worth noting that bona pictures has applied for the registration of the trademark of "shuimen bridge of Changjin Lake" in advance.

Many people know that the film "shuimen bridge of Changjin Lake" is a sequel to the film "Changjin Lake". In 2021, with the fire of "Changjin Lake", many companies began to rush to register the trademark of "Changjin Lake".

It is reported that within a few days after the film "Changjin Lake" was released, the media reported that the trademark of Changjin lake had been registered, and said that the film "Changjin Lake" had infringed the trademark right.

In fact, long before the release of Changjin lake, these companies started the trademark registration mode. There are many businesses rushing to register, and the earliest registration time was in 2009. For a time, "Changjin Lake trademark was registered by many parties" became a hot topic of microblog search at that time!

Due to the producer's lack of due awareness of trademark protection, the film "Changjin Lake" was approved on October 25, 2019 and officially started on October 25, 2020. However, it has not applied for trademark registration for nearly a year. Finally, due to the influence of media reports, Bona film applied for the registration of three trademarks of category 16, category 28 and category 41 "the battle at Lake Changjin" on September 24, 2021, and subsequently registered the corresponding trademarks in category 9, category 14, category 18 and category 25.

The trademark registration of "Changjin Lake" seems to have sounded an alarm to bona film. This time, the trademark layout of the film "shuimen bridge of Changjin Lake" was carried out in advance.

As an important intellectual property right, trademark is not only the intangible assets of enterprises, but also the resources and wealth of society. Any sign that can distinguish the goods of natural persons, legal persons or other organizations from those of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, as well as the combination of the above elements, can be applied for registration as a trademark.

For enterprises, the application for trademark registration must be made in advance. With the prosperity of the Internet, trademarks can be used as an efficient medium to achieve the effect of rapid publicity among social media. Facing the infringement of others, an effective trademark can not only maintain the corporate image, but also create economic value.

Note: the pictures and texts come from the Internet. If you have any valuable suggestions, please feel free to contact us for correction and update!