With the spontaneous literary Carnival of netizens and KFC's preferential activities, "crazy four literature" has successfully seized the heat, and even spawned a new online group - "KFC writers".

It is reported that KFC International Holdings Co., Ltd. has successfully registered the trademark of "crazy Thursday", which is classified as catering and accommodation.

It is reported that crazy Thursday is a regular activity of KFC every Thursday. Under the copywriting creation of netizens with wide brain holes, "crazy Thursday" has become a widely circulated "stem". These secondary creations are even jokingly called "crazy Thursday literature", and even give birth to a new online group - "KFC writers".

It is reported that the activity of KFC crazy Thursday began at least in 2018. Every Thursday, KFC will launch a variety of discount products to bring benefits to consumers. Previously, KFC invited stars to speak and recorded many magical music to play in stores, but with little effect. At the end of 2020, crazy Thursday was rediscovered and recreated by netizens, becoming a "stem".

Nowadays, you can find many posts entitled "crazy Thursday copywriting collection" on the Internet. In wechat group chat, a continuous stream of innovative passages have been born. KFC put a time stamp on this promotion, the so-called "crazy Thursday". Similar to Taobao's double 11 activities. Use the marketing method of labeling time to make everyone think of KFC whether they want to eat or not. When it comes to Thursday, you can think of KFC.

Obviously, the "crazy Thursday" activity has high commercial value after marketing. KFC's early layout of the "crazy Thursday" trademark is a wise move. It is not only beneficial to protect such a popular IP, but also prevent the name of KFC from being used by others and causing confusion.

In recent years, with the development of network culture and numerous brand marketing activities, various factors have indeed given birth to many obstacles. However, it seems that the official registered trademark has become a practice. For example, Tencent cloud applied for the trademark "conscience cloud"; Pinduoduo's official playing stem and the registration of the "pinxixi" trademark can clearly see the awakening and continuous improvement of the enterprise's intellectual property awareness.

The registration of a trademark for its own popular stem not only avoids the risk of the brand being "copied", but also benefits its own brand publicity and promotion, which is conducive to building a well-known brand with high recognition and effectively improving the core competitiveness of the enterprise.

In addition, although enterprises do not intend to use relevant stems for marketing, the registration of popular stem trademarks by well-known brands is also a necessary means of defensive registration. Especially in the context of repeated prohibition of malicious registration, trademark hoarding and clinging to famous brands, defensive registration has become a common strategy for enterprises to protect their brand value.

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