Case details

Recently, a promotional video of the three mascots of the 19th Asian Games in Hangzhou 2022, singing and dancing, was popular. Three mascots, Cong Cong, Lianlian and Chenchen, are combined into a robot called "memory of Jiangnan", which comes from the famous sentence "memory of Jiangnan, the most memory is Hangzhou" by Bai Juyi, a poet of the Tang Dynasty.

"Cong cong" represents the world heritage site of Liangzhu ancient city, and its name comes from the representative cultural relic jade Cong unearthed from the site of Liangzhu ancient city; "Lianlian" represents the world heritage West Lake. Its name comes from the endless green lotus leaves in the West Lake; "Chenchen" stands for the world heritage Beijing Hangzhou Grand Canal. Its name comes from the landmark Gongchen bridge in the Hangzhou section of the Beijing Hangzhou Grand Canal.

The 19th Asian Games in Hangzhou will be held from September 10 to 25, 2022. The mascot group "memory of Jiangnan" has been officially launched on April 3, 2020. In December last year, the Hangzhou Asian Games also launched the mascot project sports modeling digital collection, with a limit of 10100 copies of each model. Once it was launched, it was quickly sold out.

Now it is less than 200 days away from the 2022 Asian Games in Hangzhou, and products with unique Asian Games cultural characteristics such as dolls, theme key chains and mugs have instantly become popular.

It is reported that the souvenirs of the Asian Games are sold online and in more than 500 offline stores at the same time. From the current sales situation, many hot sales have been sold out online and offline at the same time.

02

Case review

Also popular is the trademark of the mascot group "Jiangnan memory".

According to enterprise investigation data, within a few days after the announcement of the mascot of the Hangzhou Asian Games, several trademark applicants submitted trademark applications for "Cong cong". The international classification involves 25 categories of clothing, shoes and hats, 28 categories of fitness equipment, 35 categories of advertising sales and 38 categories of communication services. Among them, two "Cong cong" trademarks applied for in April 2020 were successfully registered in November last year.

In addition, natural person Wang registered a trademark called "Chen Chen Cong Cong Lian Lian" in February this year, which is internationally classified as fitness equipment.

The trademark of the combination name "Jiangnan memory" of the mascot of the Hangzhou Asian Games has not escaped the fate of being registered. On April 23 last year, the natural person he registered three trademarks called "Jiangnan memory". The international classification involves 18 categories of leather goods, 24 Categories of cloth sheets and 39 categories of transportation and storage. Now, two of the three "Jiangnan memory" trademarks have been successfully registered.

03

Case enlightenment

The Asian Games mascot related trademarks have been registered by many parties. Is the official paying enough attention to the protection of intellectual property rights?

According to the enterprise investigation data, the Organizing Committee of the 19th Asian Games in 2022 has applied for 135 trademarks related to the mascots of the Asian Games on December 1, 2020, "Congcong, the mascot of the 19th Asian Games in Hangzhou in 2022", "Lianlian, the mascot of the 19th Asian Games in Hangzhou in 2022", and "Chenchen, the mascot of the 19th Asian Games in Hangzhou in 2022", The trademark of each mascot has been protected in all categories. At present, the trademark status of 135 trademarks is "under registration".

Bing dwen dwen Bing dwen dwen, the National Intellectual Property Office has issued a notice on trademark registration against malicious registration of "ice pier pier" and "Valley love", which protects the "Mason" and "athlete's name" trademarks of the Winter Olympic Games. It has continued to enter the special action against malicious trademark registration and has declared invalid for 43 rush trademarks.

Bing dwen dwen, the mascot of the Hangzhou Asian Games, has been registered after the ice pier. I believe that in the near future, the relevant protection notice will be issued to protect the trademark of the mascot of the Asian Games.

Although the state expressly prohibits rush registration of trademarks of relevant events such as the Olympic Games and the Winter Olympics, some people still commit crimes against the wind under repeated orders. The reason is still driven by the interests behind it. However, under the heavy punishment of the state, it is bound to curb the improper atmosphere of trademark registration.

Of course, for us ordinary people, only when everyone takes the initiative to improve the awareness of intellectual property rights can we make the intellectual property shield protect every corner of the world.

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