It's time for the annual gathering of five blessings. At 0:0 on January 19, 2022, Alipay's gathering of blessings activity is opened again. In addition to the AR scanning of blessings and writing of blessings in previous years, you can also obtain the blessing card through the offline merchant applet.

In recent years, "gathering five blessings" has also become a well-known and influential "national activity". Alipay data show that in previous years, more than 600 million people participated in Jifu and more than 40 billion people swept fufu.

So what about the trademark protection of such an influential activity?

A total of 44 trademarks of "jiwufu" have been submitted for registration, most of which are applied by other companies.

Every year, the most difficult "professional blessing" also has 72 application records, most of which are applied by other enterprises, and the categories of goods and services involved in the trademark are also diverse.

Other trademarks such as "patriotic blessing", "prosperity and prosperity blessing", "harmonious blessing" and "friendly blessing" are relatively less popular, with only a few to more than a dozen trademark registration records.

As early as October 12, 2016, before the start of Jifu activity, Alibaba applied for Trademark No. 21544301, which was finally approved to be used in category 45, dating services, online social networking services and other goods and services. The exclusive right period is until November 27, 2027, which is also the most critical one of the many trademarks of "jingyefu".

Many of the applicants did not object to the "professional" trademark, and many of them chose to ignore the "professional" trademark.

In 2017, the State Intellectual Property Office, in view of the large amount of advertising in Alipay's "Jifu" activity, "jingyefu" received extensive public attention and high popularity, established a strong corresponding orientation relationship with Alipay, and finally ruled that the disputed trademark was invalidated.

In recent years, Alibaba Group has also raised objections against other trademark names of "Jingye Fu" and "Wufu".

By inquiring about the trademark of Alibaba, the following tips are for your reference:

1. Protect before brand promotion

The early layout of the trademark is the most important, for example, its flying platform "flying pig". In 2016, October 27th, Ali Baba announced that the "Ali travel" was upgraded to a brand-new brand "flying pig" at the aurora concert. In October 10th, it submitted the registration application to the trademark office and made the brand protection early.

Today, Alibaba Group has applied for 23000 + trademarks, including important business and product names, and 45 trademark categories.

2. Trademark protection should be comprehensive, and beware of fake names

Alebaba's registered trademark names are well protected, including similar trademarks such as "mother alebaba", "aunt alebaba" and "ant father", which have built an admirable alebaba's relative family. The newly opened business sectors have also been followed up and protected in time, such as flower card, mutual treasure, borrowing, car code, etc., and some homonyms such as word Ma ya, value picking Feizhubuke and other names have applied for trademark protection.

3. Timely follow up the lack of trademarks and monitor important names

Alibaba has been registered by other enterprises with important names such as "Gongye Fu" and "Wufu", and has also adopted the methods of invalidity or objection in time. Although it takes some time and energy, it is not too late to win the legitimate rights and interests of the trademark. After the enterprise registers the trademark, the brand protection has not ended. For important trademark names, it should also strengthen the monitoring of trademark infringement and beware of being imitated by other similar names or similar services.

It is difficult to start a business, and it is not easy to keep it. To build a huge business empire, brand is the most basic guarantee, and the market is changeable. Brand layout is the best strategy for enterprises to occupy the market layout. Ali Baba used more than 20000 trademarks to give you a good example. In order to make the brand bigger and stronger, it is indispensable to build a complete trademark barrier.

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