Recently, some car lovers found that BYD is applying for a new batch of trademark registration, including the words "cruiser", "frigate", "landing ship", "destroyer" and "battleship". The trademarks of these warship series involve transportation tools and construction repair in the classification of trademark registration. At present, they are all in the process of trademark application.

Although it has not been determined whether the trademark can be successfully applied for, it is difficult not to let people guess the purpose behind BYD's action. From BYD's previous naming methods of products, "warship" series is likely to be another major product series after Dynasty and Ocean series.

On commercial layout from trademark registration

From the perspective of product positioning, the models of BYD Ocean series are named after marine organisms, with younger product positioning and more distinctive new energy attributes.

Recently, BYD applied for a series of trademarks in the name of "ship", which looks quite cold and hard-working. Some netizens speculated that it is likely to be a hard-working SUV.

In most cases, a company with intellectual property awareness often registers a major category of basic trademarks and appropriate defensive trademarks before launching the project, so as to avoid business risks in advance.

For example, the word "Hongmeng" in the Hongmeng system developed by Huawei comes from the book of mountains and seas. Looking at the China Trademark network, we can find that Huawei has also registered trademarks such as Kunlun, Xuanwu and Taotie, which makes people jokingly say whether Huawei has registered the whole book of the book of mountains and seas as a trademark?

Coincidentally, the well-known Ali Baba has also registered its Related words, such as Ali's father, Ali's mother, Ali's sister and other Ali family members.

Why do big companies attach so much importance to trademark registration

China's trademark law stipulates that a trademark approved and registered by the trademark office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law.

Enterprises have the exclusive right to use trademarks, which can make goods or services recognized and economic benefits, and realize the operation safety of enterprises. Secondly, holding the exclusive right to use trademarks is also more conducive for enterprises to explore the market and occupy a larger market share, so as to increase their interests.

For any enterprise, it is very important to carry out business layout in advance. As an important logo of the brand, trademark means the beginning of business layout. For individuals who want to create their own IP, the trademark also encourages their creation and positive attitude.

With the change of market environment and the support of national policies, intellectual property is no longer a "trivial matter" in the eyes of the public. In the future, enterprises with their own intellectual property value system can more comprehensively protect the brand, form brand advantages and maintain the competitiveness of the brand.

[warm tips] source: China Securities Journal. The copyright belongs to the original author. If there is anything wrong, please contact us to modify or delete it. Thank you.