What are the appearances of trademarks you know? It is a regular trademark of words and letters, or a portrait trademark with distinctive characteristics, or a three-dimensional trademark full of sense of science and technology. In fact, numbers can also be registered as trademarks.

Recently, a new trademark announcement released on the official website of the State Trademark Office shows that Beijing Everest Mobile Communication Co., Ltd. has registered a "digital trademark" composed of digital "8848".

As an enterprise, Beijing Everest Mobile Communication Co., Ltd. is not only the highest representative in China but also the representative of the company. Everest height 8848 has a specific connection with Everest, which is the company's logo and product brand.

According to the inquiry of China Trademark network, Beijing Everest Mobile Communication Co., Ltd. has applied for registration of several trademarks composed of "8848" figures as early as 2016. The international classification involves 5 types of medical and health, 11 kinds of household appliances and 12 types of transportation vehicles.

Similarly, Luzhou Lao Jiao, a Baijiu liquor brand in China, has registered the "1573" digital trademark.

According to the results of China trademark search, Luzhou Laojiao Co., Ltd. started to apply for registration of "1573" digital trademark in 2017, and international classification also involves a variety of categories of trademarks, including 25 kinds of clothing shoes and hats, 40 materials processing, 15 musical instruments, etc.

In fact, the reason why so many numbers are chosen by enterprises to be used as trademarks is that the article 8 of trademark law provides such provisions.

Words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds can be used as trademarks.

So what problems should be paid attention to in the process of applying for registration of digital trademarks?

For this problem, the trademark law has already given some provisions on the registration of digital trademarks. According to Article 11 of the trademark law, "only the general name, figure and model of the commodity" and "only indicating the quality, main raw materials, functions, uses, weight or quantity of the commodity" are not allowed to be registered as trademarks.

At the same time, there are clear provisions in the Trademark Law of our country that all trademarks applying for registration should have remarkable characteristics and be easy to identify. The significance of trademark is not only reflected in the recognizability, but also in the difference between trademark and other trademarks.

In the previous period, the trademark dispute between "21315" digital trademark and consumer complaint was reported on the special telephone "12315".

Finally, the commercial judges made a ruling after examination that "12315" is the special telephone for the administrative department for Industry and commerce to accept consumer complaints and reports, which is well known to the majority of consumers. The "21315" of the digital trademark for litigation is only different from the first two digits of "12315", which is similar to that of the former two figures, which makes consumers misrecognize the service source approved and used by the dispute trademark, It has caused bad social influence, and thus annulled the digital trademark "21315".

When registering digital trademark, two points should be paid attention to. A number that can not be too simple and has no obvious characteristics is difficult to register. It is suggested that the number be designed for trademark design and combined with graphics, so that the probability of success will be much higher, and the special meaning of digital is given; Second, do not register numbers indicating special historical events. Such digital trademarks have low success rate.

Trademark is the legal statement of brand, and also the protection of brand on the legal level. Layout of trademarks in advance is also to grasp the opportunity, after all, it is better to prepare for the future than to make up for the prison.

[warm tips] source: Chongqing business daily. Copyright belongs to the original author. If there is any improper, please contact us for modification or deletion. Thank you.