On the afternoon of July 31, the CSRC issued an announcement on its official website, approving Nongfu Shanquan Co., Ltd. to issue no more than 1.38 billion overseas listed foreign shares with a par value of 0.1 yuan per share, all of which are ordinary shares.
In 2017, 2018 and 2019, Nongfu mountain spring achieved 17.491 billion yuan, 20.475 billion yuan and 24.021 billion yuan respectively, with growth rates of more than 17%. In terms of net profit, the net profit rate of Nongfu spring is 19.4%, 17.6% and 20.6% for three consecutive years. In 2019, the net profit of Nongfu spring will reach 4.954 billion yuan.
Nongfu mountain spring's intellectual property brand Empire
At the same time, what we know about Nongfu mountain spring is not only the red bottle water all over the world. The red bottle water of Nongfu mountain spring is just a corner of Zhong Fu's "Yangshengtang".
Zhong Fu is the actual controller of Nongfu mountain spring. He holds 79.51% shares of Nongfu mountain spring directly or indirectly, and Zhong Fu holds 100% of Yangshengtang.
Yangshengtang is an investment company focusing on the field of big health. Its holding enterprises and products involve drinking water and beverage, diagnostic reagents and vaccines, health products and health food, cosmetics, planting and real estate, etc. In addition to "Nongfu mountain spring", Yangshengtang turtle ball, Duoer, qingzui, growing up happily, and "mother brand beef stick" are all the best in their respective fields.
In 1993, Zhong created Yangshengtang brand, which became popular with "Yangshengtang turtle pill", bringing the first pot of gold in real sense.
After that, Yangshengtang Pharmaceutical Co., Ltd. developed into a large-scale pharmaceutical and health care products industry leading enterprise integrating scientific research, production and sales of drugs and health products. And the Yangshengtang, which made his fortune, also became the core subject of Zhong's capital territory in the future.
In 1996, Zhong returned to his hometown of Zhejiang Province and founded Nongfu mountain spring. With the help of "nongnongnong spring is a little sweet", slogan quickly occupied the market.
It's not surprising that Zhong Fu got involved in agriculture. In his own words, after all, he was a farmer. When he went into business, Zhong ran a mushroom planting company.
As early as around 2002, Zhong has been committed to cultivating excellent raw materials for fruits and vegetables, and has established apple, carrot, navel orange and other raw materials bases.
In 2018, northeast fragrant rice was launched again, which became the continuation of its exploration on the road of agricultural modernization. However, for Nongfu Shanquan, its entry into the agricultural field is not to "make quick money", but to build the whole industry chain mode of drinks from the agricultural foundation.
In 2004, Yangshengtang Zhejiang Food Co., Ltd. was established. It is a large-scale food enterprise which develops, develops and produces meat leisure food and small candy.
Yangshengtang's mother beef stick / sauce and qingzui series products occupy the forefront of the market segments all year round.
Yangshengtang cosmetics industry was first born in 2005, is a high-end cosmetics professional enterprise integrating research and development and sales of cosmetics.
In November 2017, Yangshengtang birch juice series of skin care products came into the market, marking the leap from oral to external use of Yangshengtang cosmetics.
The layout and competition of intellectual property is the layout and competition of enterprises in the future. We can see that more and more advanced enterprises have begun to invest a lot of manpower and material resources to lay out the intellectual property rights of enterprises. Diversification and subdivision are the development mode of group enterprises and the best mode of intellectual property layout.
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