At present, all kinds of work are difficult, but the crisis is organic, only the innovator wins.

In July 21st, general secretary Xi Jinping pointed out at the entrepreneurs' Forum. As the "Guardian" of innovation, can intellectual property help enterprises survive the epidemic situation and continue to ride the storm in the economic tide?

"Booster" to optimize environment

How to implement the measures to optimize the business environment? Intellectual property plays a role of "booster".

On July 15, the general office of the State Council issued the implementation opinions on further optimizing the business environment and better serving market entities (hereinafter referred to as the opinions), which put forward six policy measures. Among them, in the field of intellectual property, the opinions pointed out that it is necessary to further improve the efficiency of trademark registration, reduce the average review period of trademark registration to less than four months by the end of 2020, and encourage and guide commercial banks to support small and medium-sized enterprises to guarantee financing with movable property and rights such as accounts receivable, production equipment, products, vehicles, ships, intellectual property rights, etc.

In fact, in order to strengthen the protection of intellectual property rights and optimize the business environment, China has already taken many measures. For example, in the aspect of top-level design of intellectual property rights, in November 2019, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on strengthening the protection of intellectual property rights, comprehensively using legal, administrative, economic, technological and social governance means to strengthen the protection of intellectual property rights. On May 28, the third session of the 13th National People's Congress voted to pass the civil code, which made general provisions on intellectual property rights and proposed the establishment of punitive compensation system.

In the amendment of the separate law of intellectual property, the punitive compensation system of intellectual property has been implemented. In November 2019, the newly revised trademark law increases the multiple of compensation for malicious infringement of exclusive right of trademark from less than 3 times before the amendment to less than 5 times. The provisions on regulating trademark application for registration regulate trademark hoarding and registration. At present, the second draft amendment to the patent law has been submitted to the Standing Committee of the National People's Congress for deliberation and public comments, in which a punitive compensation system is clearly established.

With the help of intellectual property rights, China's state-owned business environment has improved significantly in the past few years, which can be confirmed by the global business environment report 2020 issued by the world bank in 2019. China's global ranking of business environment jumped from 46th in 2018 to 31st, ranking among the top ten economies in the world with the largest improvement rate of business environment for two consecutive years.

Next, how to thoroughly implement the spirit of general secretary Xi Jinping's important speech and create a market oriented, rule by law and internationalized business environment for the development of enterprises, and intellectual property departments in various areas are an important part of them, which will contribute to optimizing the business environment.

Rui Wenbiao, director of the Shanghai Intellectual Property Office, said that strengthening intellectual property protection is a key move to continuously stimulate the vitality of market players. In the future, Shanghai will focus on the key links of "strictness, greatness, speediness and sameness", regard innovation and the satisfaction and perception of market participants as important criteria for evaluating the inadequacy of intellectual property work. It will continue to strengthen efforts in improving the system, improving the system and optimizing the ecology, so as to speed up the local comprehensive legislation on intellectual property, strengthen the construction of quick protection institutions for intellectual property, and deepen intellectual property rights In order to protect international cooperation and promote the reform of "release, control and service" in the field of intellectual property rights, we will spare no effort to create a highland of international intellectual property protection, escort and empower all kinds of market entities to achieve greater development.

"Catalyst" to stimulate innovation

How can China's measures to strengthen the protection of intellectual property rights and optimize the business environment boost the innovation subjects in development dilemma?

Committed to rooted in the Chinese market, Qualcomm has set up a number of R & D centers in China. Zhao Bin, senior vice president of Qualcomm, said: "China's series of measures to strengthen the protection of intellectual property rights and optimize the business environment let us clearly see that China has raised the importance of intellectual property protection to an unprecedented height, which will help all kinds of enterprises to participate in competition equally in China, enhance the attractiveness of the Chinese market, and at the same time, boost the competitiveness of the Chinese market The confidence and enthusiasm of foreign-invested enterprises in opening up the Chinese market. "

"Intellectual property is the lifeline and core competitiveness of our company. Through the" invention sharing cooperation "business model, we benefit the communication industry with advanced technology and accelerate the development of the entire ecosystem. With the continuous improvement of China's intellectual property protection system, we are more confident to continue to increase investment in China, invent more technologies, and help China's high-quality economic development and industrial prosperity. " Zhao Bin said.

How to get out of the haze as soon as possible, innovation is the key. As general secretary Xi Jinping said at the forum, "vigorously promote scientific and technological innovation, speed up tackling key core technologies, and create new advantages for future development."

Jiang Bin, chairman of gol Co., Ltd. (hereinafter referred to as goer company), is one of the entrepreneurs who attended the forum. He mainly introduced the opportunities and challenges faced by the development of consumer electronics industry, and how enterprises should seize the opportunity and speed up development, so as to be based in China and layout the world.

"Intellectual property protection is an important part of creating a good business environment. In recent years, through the establishment of a punitive compensation system, China has greatly increased the cost of infringement and greatly enhanced the confidence and motivation of enterprises with core intellectual property rights. Only by giving full play to the role of intellectual property protection and protecting the core technology of enterprises can we stimulate enterprises to continuously strengthen the power of independent innovation. " Golfer company legal and Intellectual Property Department said.

In the view of the person in charge, innovation is the basis for enterprises to open up markets and meet challenges. In implementing the speech spirit of general secretary Xi Jinping encouraging entrepreneurs to be bold in innovation, GoerTek will continue to exert its efforts in increasing R & D investment, gathering high-end talents and strengthening intellectual property protection. For example, in terms of R & D investment, goer has invested 8% of its revenue into R & D. at present, it has set up R & D centers in major domestic cities such as Weifang, Qingdao, Beijing, Shanghai, Nanjing, Xi'an, Shenzhen, as well as countries such as the United States, Denmark, Japan and South Korea, forming a global R & D system. In terms of strengthening the protection of intellectual property rights, golfer has submitted more than 20000 patent applications and participated in the formulation of many national and industrial standards.

"In the future, I will lead all employees of the company to further explore the innovation of production organization, technology and market, so as to achieve better and faster development, make the enterprise bigger and stronger, and strive to become a world-class enterprise." Jiang Bin said.

The haze of the epidemic situation is dispersing, and the clarion call of innovation is blowing again. In this battle of epidemic prevention and control and economic recovery that must be won, intellectual property has become the "booster" to optimize the business environment, and the "catalyst" to stimulate technological innovation of enterprises, so as to continuously promote China's economy to ride the wind and waves and achieve stability and long-term development. (Feng Fei, China Intellectual Property News)

[warm tips] the material is from the State Intellectual Property Office. The copyright belongs to the original author. If there is something wrong, please contact to inform us of modification or deletion. Thank you.